Orbis http://ad-astra.bold-themes.com/orbis Ad Astra WordPress Theme Wed, 12 May 2021 09:55:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 http://ad-astra.bold-themes.com/orbis/wp-content/uploads/sites/4/2021/07/favicon-100x100.png Orbis http://ad-astra.bold-themes.com/orbis 32 32 Delivering New Customer Experiences with Ad Astra http://ad-astra.bold-themes.com/orbis/2021/05/12/delivering-new-customer-experiences-with-ad-astra/ http://ad-astra.bold-themes.com/orbis/2021/05/12/delivering-new-customer-experiences-with-ad-astra/#respond Wed, 12 May 2021 09:55:15 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=202

One of the biggest barriers to new projects and transformation is a lack of communication. Learn how a case for change document builds awareness, creates support and minimizes resistance, so your project runs smoother. We share three questions to include to make sure it’s as effective as possible.

Programs and projects fail for a variety of reasons. When embarking on a new project, we often hear

Last time we tried this, it did not work out the way we had hoped. What can you do to help us realize the benefits we are expecting from this program?

Because of this recurring theme for many organizations, let’s look at why this continues to be an issue in so many companies: One of the major causes of failure is a lack of communication about the reasons for even doing the project.

Often, senior leaders agree on a change and walk out of the room with a basic understanding of what’s changing and why. Without a strong case for change everyone agrees on and funnels down into the organization, messages mix and different perspectives from leaders end up flavoring what their respective departments hear.

While it may sound so simple, companies often overlook it. However, creating the case for change can act as a solid foundation of awareness and communication for your transformation and change efforts. And, it’ll help you with leadership alignment at the same time.

Building the Case for Change

The case for change builds awareness, support and commitment for the project by communicating to key stakeholders:

1. Why are we doing this? Why should our stakeholders care?

A key component of any transformation or change within your organization is a clear statement of why you are making the change. When you give your people the perspective on the decision-making behind the project and why it should matter to them, it reduces any confusion and minimizes potential misinformation about the work you are doing.

People are more open to supporting new ways of doing business when they understand why they are doing it and what is in it for them. Socializing these ideas will serve to build support for the change and can often minimize resistance.

2. What is going to happen? And How?

Once your people understand the “why,” it is equally important to cover the “what and how” surrounding the change event. Sharing schedules, responsibilities and expectations are all key components of building support and commitment for the program and often leads stakeholders to advocate for the project.

We have found that one of the most significant barriers to change is the fear of walking into the unknown. Let your stakeholders know how you’re defining success and how they will be involved in that success. What are you hoping to gain? And what are your expectations for your stakeholders?

3. What are the costs of not doing this?

This question often creates a eureka moment for some of our clients. You can’t only focus on how this will benefit your organization. In building support for your initiative, take the time to identify and calculate the costs associated with not doing the project.

Some projects will make you a better, more efficient company. Others will provide an opportunity to sunset expensive, outdated systems as well as the costs associated with maintaining the technology. You might be able to terminate service contracts that no longer provide value.

In short, you must weigh the negative aspects of inaction along with the positive benefits and drivers for the change. What will we able to do in the future based upon what we do today?

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Creating Profit Through Predictive Modeling Processes http://ad-astra.bold-themes.com/orbis/2021/05/03/creating-profit-through-predictive-modeling-processes/ http://ad-astra.bold-themes.com/orbis/2021/05/03/creating-profit-through-predictive-modeling-processes/#respond Mon, 03 May 2021 09:56:23 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=204

The pandemic, the evolution of technology, the aging workforce, and how people want to work today have all rocked the energy and utilities industry to its core. This article discusses four critical trends for utility organizations to keep an eye on and adopt in the next 18 to 24 months.
The energy and utilities (E&U) industry is historically innovative when it comes to technology — but the last year has rocked its way of working to its core.

The industry has been implementing new technologies to save consumers’ time and money, increase energy efficiency and improve conservation programs as far back as the 1970s. It even helped set the stage for the modern online user experience, taking on high-volume online transaction processing before most users and industries understood online transactions.

However, when it comes to people and processes, E&U still has a way to go. Many of the existing company roles and processes never experienced a true transformation. Instead, companies transitioned to processing the information digitally, without embracing the full extent of what technology can do.

Today, especially following the COVID-19 pandemic, many E&U companies are facing the results of innovation without transformation. And while the task of embracing operational and cultural transformation is daunting, there are a few significant trends that will help your company take the leap.

1. Business Anywhere

Many organizations are working remotely or installing and adopting new tools for virtual communication. But remote-work technology is just one way digital-first approaches are changing how we work and live together.

Business Anywhere starts with assessing how you work today before making decisions that will affect tomorrow. And while digital tools enable organizations to function during these unprecedented times, deploying new processes and managing people’s acceptance of change is just as important as technology.

If you’re not interested in becoming fully remote, you might still need to employ a Hybrid workplace. Such models combine virtual and in-person work models to gain access to the “serendipitous moments” afforded in an in-office setting while allowing team members who prefer heads-down work in their own homes to have such opportunities.

2. Trust

You’re no stranger to trust, even at work. But as the industry adopts more remote work following the pandemic, it’s essential to ensure you bake trust into your organization. This isn’t only important due to remote work, either — it’s critical to establish trust to help manage organizational change, communication and training to gain value from your strategic initiatives.

But that’s easier said than done — how, exactly, do you go about ensuring trust is part of your organization? By switching up how you measure results from your teams. Instead of checking how many hours they’ve worked or how many breaks they’ve taken, turn to results.

To do that, you need a performance measurement framework to give you a holistic view of how your organization defines success. Don’t base your performance measurement on how many meters your teams read, how satisfied your customers are or even how accurate your billing is. Turn to a combination of these metrics, and you’ll have a good understanding of how your team is doing, regardless of where they work.

3. Hyperautomation

Automation can relieve some of the complexity of supporting remote staff, leaving suitable tasks to the machine while remote teams perform knowledge work.

Robotic Process Automation (RPA) has long been the go-to for automation. RPA software, behaving as a participant in a process, can replicate human behavior to perform routine, repeatable, rules-based system interactions and integrations. It can perform everything from keyboard strokes, mouse clicks and data reads to logic and writes through existing user interfaces.

  • And as a utility organization, you’re tasked with maintaining separate customer, asset and work management systems.
  • Working with three disparate systems makes every task take a little longer — and that’s where process automation can come in.
  • It can step in and act as that last mile of integration so your teams can work more flexibly and efficiently.

Today, new technologies such as hyperautomation — the combination of RPA, machine learning, natural language processing, enterprise systems integration, document ingestion and understanding, and more — can help take on those processes that need to go a step further than automation.

For example, we had a utility client whose financial team was getting bogged down chasing after small balance bills. Using a combination of RPA and artificial intelligence, we created a bot that would analyze a bill and determine when to dismiss it, pursue it through automation or leave it for human intervention.

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Skyrocketing Productivity with Automated Data Entry http://ad-astra.bold-themes.com/orbis/2021/04/19/skyrocketing-productivity-with-automated-data-entry/ http://ad-astra.bold-themes.com/orbis/2021/04/19/skyrocketing-productivity-with-automated-data-entry/#respond Mon, 19 Apr 2021 09:56:24 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=205

Our three-part blog series discusses how three areas, three areas: people, process and technology work together to bring your business the best solution for your complex business problems.
Some things are just better together.

Peanut butter? Great. Peanut butter and jelly? Match made in heaven. Peanut butter and jelly on bread? Boom.

We often take that third ingredient, the bread, for granted but add that, and you have less of a mess on your hands (literally) and a portable vehicle of deliciousness.

Alone, all of these ingredients are great. There are moments that each shines brightly on its own. But sometimes, you just need sweet and savory delivered on a couple of slices of perfection. Who’s having PB&J for lunch now?

In consulting, this is also true when it comes to solving complex problems for our clients. It’s better together. In this three-part series, we’ll talk about how people, process and technology can combine to provide your business with a complete solution to your most complex problems.

In this series, we’ll be focusing on three areas: organizational change management (people), process improvement (process), and data and analytics (technology). Again, alone, all three of these offerings can do wonders for your organization and can make complex or challenging problems easier. However, combine the three, and you’ll arrive at an even stronger solution that will truly transform your business.

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Ad Astra Predictive Model to Increase Customer Retention http://ad-astra.bold-themes.com/orbis/2021/04/07/ad-astra-predictive-model-to-increase-customer-retention/ http://ad-astra.bold-themes.com/orbis/2021/04/07/ad-astra-predictive-model-to-increase-customer-retention/#respond Wed, 07 Apr 2021 09:55:53 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=206

As organizations begin to open offices, they quickly need to determine how employees will work both on-site and virtually and thrive in a healthy, connected hybrid workplace.

One thing is clear: Modern businesses need a work model that combines virtual and in-person work.

However, creating strong hybrid and virtual workplace solutions requires a lot of planning and strategy. With the right guidance, going hybrid doesn’t have to mean sacrificing your company’s culture, productivity or information security.

Organizations are asking questions about culture, HR policies, compatibility of job responsibilities with remote work, and how much or what type of real estate they need to support a hybrid work model. They want to know how to help employees transition successfully back to the office, whether they are there full time or just a few days a week.

During this live webinar, we will discuss:

  • Highlights of our company’s hybrid workplace model we’ve been operating for over 20 years
  • What a hybrid workplace is and what’s top of mind for organizational leaders as they decide their work from anywhere future
  • The seven key decision areas to define your hybrid workplace vision
  • Our approach to helping organizations envision, define, prepare and implement a hybrid workplace.

A significant portion of this webinar will allow you to engage in Q&A to explore your most pressing questions with our experts. If you are a senior leader thinking about your business’ work from anywhere future, this webinar will help you identify your priorities and key decisions for moving forward now that hybrid is here.

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Rapidly Deploying a Highly Secure, Modern Virtual Desktop http://ad-astra.bold-themes.com/orbis/2021/03/30/rapidly-deploying-a-highly-secure-modern-virtual-desktop/ http://ad-astra.bold-themes.com/orbis/2021/03/30/rapidly-deploying-a-highly-secure-modern-virtual-desktop/#respond Tue, 30 Mar 2021 09:55:56 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=207

Today’s Program Management Office faces challenges at every angle. From new technologies and environmental factors to shifting business strategies and changing customer expectations, PMOs need to upgrade to keep up. Learn a few tips for making the shift in this blog.

Last year may have been unprecedented, but there’s one thing we saw coming: an accelerated pace of change.

While no one was expecting to have to become digital within just a few months (if not weeks), there were already signs that businesses needed transformations.

To start, changing customer expectations, mass digitization and newer, faster competition were already on almost everyone’s radar. Change is becoming the new standard, forcing organizations to rethink not only their business strategy but also how they transform to meet and deliver on that business strategy.

Bring on the EPMO

In fact, according to one study, 67 percent of business strategies don’t work because of a failure to enact end-to-end strategy execution. To avoid this fate, you need to realign, deliver and gain value from your company’s project portfolios. That means embracing enterprise program management (EPM) as a strategic business capability — one facilitated by agile portfolio, program and project management to execute the strategy from end-to-end and realize business value.

The first step in embracing EPM as a capability lies in evolving your project management office (PMO). Today’s PMOs need to be agile themselves, focused on business outcomes and the organization’s overall strategy. An evolved PMO will play a critical role in ensuring your company is ready for any change the world throws at it.

Imagining a New Project Management Office

Many of today’s companies face unclear business strategies, confusion over their overall objectives, and constrained support from senior executives. What most companies do know, however, is they’ll need more project managers to help as they:

  • Take on more projects related to enhanced and emerging technologies, and
  • Transition to operating models primarily focused on product-based work.

In fact — according to Gartner — 50 percent of large companies will have integrated their separate IT and business PMOs into enterprise program management office (EPMO) “hubs” to help facilitate business transformation.

As a result, PMOs must transform so they can drive new initiatives aligned to your company’s evolving business strategies. They must stop delivering control and start supporting everything from strategy and financial planning to business value realization.

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How 20 Years Together Made Two Companies Stronger Than Ever http://ad-astra.bold-themes.com/orbis/2021/03/24/how-20-years-together-made-two-companies-stronger-than-ever/ http://ad-astra.bold-themes.com/orbis/2021/03/24/how-20-years-together-made-two-companies-stronger-than-ever/#respond Wed, 24 Mar 2021 09:55:58 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=208

Our experts introduce the six major areas to address when becoming Business Anywhere and why these matter in our white paper.
Building on our remote work experience, we used the following components to create a custom framework that will ensure your digital-first success:

Customer Experience

Data gathering has evolved beyond client-satisfaction surveys, which do not uncover true points of friction or value. Only a robust insights model, embedded into your organization’s fiber, can truly capture and leverage your customers’ voice and improve your operational future.

Process

Remote workers need easy, convenient and intelligence-driven tools and methods so they can work smarter from anywhere. By driving operational excellence across your processes, you can maximize customer experiences and ensure your workforce focuses on value-added activities.

Technology

Technology is more than a set of enablers — it is a critical business driver for both customers and employees. As a result, your organization’s technology strategy must enable your customers’ desired outcomes and provide your workforce with the right tools to facilitate them.

Information

In the past, organizations mainly used data for business intelligence (BI) reporting and dashboards. Business Anywhere organizations know that data’s greatest value often lies hidden and unexplored beneath the surface. Business Anywhere organizations use data from across the enterprise at key decision points.

Structure

Technology, processes and information are essential for empowering people to be productive and drive business. Your organization’s structure must also align with your strategy, goals and business requirements to enable the execution of your strategy, facilitate growth, manage disruption and develop a culture of agility.

People

Businesses need employees who can collaborate, lead and thrive amid the challenges of fully virtual, in-person or hybrid operations. Meeting these challenges will likely start with technology, but it will quickly require instilling a people-centric workforce strategy designed for collaboration, well-being, productivity, engagement and team effectiveness.

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How to Control Increasing Costs in Management http://ad-astra.bold-themes.com/orbis/2021/03/11/how-to-control-increasing-costs-in-management/ http://ad-astra.bold-themes.com/orbis/2021/03/11/how-to-control-increasing-costs-in-management/#respond Thu, 11 Mar 2021 10:25:50 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=214

As I talk with leaders of companies about permanently adopting remote work, they often ask, “What do I need to do differently to manage remote hourly workers vs. salaried employees?”

Some seem a little embarrassed by the question. Maybe they feel that just asking it suggests that they aren’t sure they can trust remote workers like they trust salaried employees. Or, maybe they feel that managing hourly workers remotely is more difficult because of issues such as supervision or overtime auditing and compliance.

After I assure them that their concerns are completely natural and OK, I quickly share the good news: While the approach may differ in some ways, hourly workers can be just as effective as salaried workers in a remote environment.

Long-Term Talent Cultivation: A Case Study From New Orleans

In fact, absolutely no research indicates that hourly workers are any less trustworthy or will perform at a lower level when working remotely. Most people want to do a good job. I’ve worked with thousands of remote workers, and it’s rare for someone to intentionally neglect their duties, whether they clock in or work the same hours every day.

When preparing to have a remote, hourly workforce long-term, you need to think about how to unlock discretionary effort — inspiring employees to go above and beyond.

To do this, you must provide them with adequate support, the necessary tools for the job, and recognition for their efforts. You must also actively connect employees with the broader company mission. When employees feel their work has meaning, they put in more effort and feel more satisfied with their jobs, leading to greater productivity and retention.

Once you’ve considered how you will establish trust and inspiration, here are the operational tactics that will help ensure long term success for hourly workers:

  • Provide remote-work training first. Everyone may struggle initially without training and guidance if they are new to remote work because supervision is different when leaders and workers can’t see each other as easily throughout the day. Increased training, supervision and check-ins will help hourly employees transition to full time remote work.
  • Deploy smart metrics. “Smart” metrics are not about surveillance or tracking—they are about helping employees do their jobs. Putting in place smart metrics help identify training opportunities, process inefficiencies, and those who need help working from home—not monitoring their behavior. This is one area where managing hourly workers remotely may be easier than salaried workers because hourly tasks are often easier to measure.
  • Ensure legal and compliance requirements are in place. Hourly workers are subject to more complex overtime laws, and the laws vary by state. You need strong processes and auditing to track hours, approval of overtime and more.
  • Learn the different tactics needed to lead a virtual workforce and virtual teams. The surest method to guarantee remote workers — salaried or hourly — stay engaged is to build strong relationships with them and encourage them to build relationships with one another. Without face-to-face interaction, showing your human side is critical. Use the first 5-10 minutes of meetings for everyone to share a little bit about what’s going on in their lives. Bring your whole self to show what makes you tick as a person. Schedule virtual coffees or happy hours to check in on things other than business. Encourage employees to develop work friendships — research shows they make people more productive, happy and satisfied with their jobs. Simple measures like these go a long way to building trust.
  • Hire for culture. Hiring for culture is a common strategy for finding salaried talent, but many companies overlook its importance when hiring for hourly roles. Remember: Your hourly employees may be the ones who are closest to your customers, goods or services. That makes them extremely valuable assets, so hire accordingly! Start by thinking through what makes employees successful at your company. What skills do they need to bring to the job, and which ones can you teach? Knowing that will help you hire hourly workers who fit into your culture and are pre-disposed to succeed.

So, if the thought of managing your hourly workers permanently makes you uncomfortable, don’t worry. Your hourly employees can absolutely perform as well virtually as salaried workers, simply by applying these additional steps and considerations.

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AI Holds the Key to Helping Organizations Maintain Great Culture http://ad-astra.bold-themes.com/orbis/2021/02/18/ai-holds-the-key-to-helping-organizations-maintain-great-culture/ http://ad-astra.bold-themes.com/orbis/2021/02/18/ai-holds-the-key-to-helping-organizations-maintain-great-culture/#respond Thu, 18 Feb 2021 10:26:46 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=217

Take the emotion out of IT outsourcing in your company with a strategic approach that considers your core business, your processes and your reasons for outsourcing.
The decision to outsource IT functions isn’t always easy. On the one hand, some employees may take offense, feeling the decision is a commentary on their skills or work. On the other hand, others may be relieved they can “hand off” a particularly cumbersome problem.

However, when done well, outsourcing is not about either of these concerns. Outsourcing IT should not be about the quality of employees’ work or about “fixing” problems. Instead, it should be about filling gaps so your IT employees can do their jobs easier, allowing the rest of the company to focus on the core business and improving processes for long-term success.

In this post, we’ll take a deeper look at these reasons to outsource IT functions. We can then think about expectations for your outsourcing project and give you some final tips for making your outsourcing engagement a success.

To Outsource or Not to Outsource?

Outsourcing is a valuable tool to have in your IT toolkit. It can allow your employees to focus on core, competitive operations, improve processes and save money. But each of these areas has some important caveats:

  • Limit outsourcing to IT and business functions that are not core to your business or offer a competitive advantage. Generally, you should keep functions deemed critical in your analysis of business requirements within the walls of your company. You may benefit from supplementing your existing talent base to implement key strategies, but it is typically best to keep these under your direct control.
  • Seek to improve processes, not just maintain the status quo. You should avoid outsourcing to fix individual problems and instead focus on improving processes. In other words, at the end of your engagement, you should be doing business better, not exactly how you did it before you encountered a roadblock. The catch is, the better your processes are before you start, the better your outcome. So, it’s valuable to assess the process fully at the beginning.
  • Save money, but don’t let that be the driver. Depending on the functions you outsource, you might save operating expenses by having a third party do some work more cost-effectively.  Areas such as Asia, Eastern Europe and South America tend to have lower hourly rates than the U.S.  However, cost-savings should not be the reason for outsourcing. Instead, outsource when you need to fill gaps among your current staff or improve processes to deliver service levels above what you are currently achieving.
    Once you understand why you should outsource, you can begin thinking about specific capabilities you can outsource to allow your employees to focus on the work that differentiates you from competitors.

Capabilities to Outsource

While by no means exhaustive, many IT functions lend themselves to outsourcing. Again, your goal is to identify processes that are not competitive differentiators, such as:

  • Help or support desk
  • Legacy system application support and maintenance
  • System modernization (e.g., migrating existing code to newer technology platforms)
  • Data entry
  • Routine infrastructure tasks
  • Back office functions (e.g., payroll, accounting, billing, HR)
  • Social media monitoring
  • Legal services
  • Website optimization and security
  • Digitizing paper documents.
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Employees Are the Future: Here’s How to Engage Them http://ad-astra.bold-themes.com/orbis/2021/02/03/employees-are-the-future-heres-how-to-engage-them/ http://ad-astra.bold-themes.com/orbis/2021/02/03/employees-are-the-future-heres-how-to-engage-them/#respond Wed, 03 Feb 2021 10:27:57 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=219

Avoid the pain and frustration of a failed Salesforce implementation. This blog provides a detailed guide for success.

Executives have signed on the dotted line, or more realistically, within the DocuSign box. The whole world is now in front of you with this turnkey, ever-evolving Salesforce solution ready to fit any business need.

To get to this point, though, you have undoubtedly sat through countless proposal meetings and have put together enough facts, figures, and diagrams to make anyone’s head spin. It’s already been a journey, but now, how do you bring it to life and ensure you get the most out of Salesforce?

Planning and Preparation

Learn from those who have set up Salesforce and avoid the common pitfalls. Implementations fail because of a lack of adequate planning and road mapping, lack of ownership or clear lines of responsibility, and a mismatch between stakeholder expectations and subsequent results.

This pain and frustration can be avoided, and the list below will lay out the best ways to plan for success. Deep breaths, you’ve got this!

1. Identify and Prioritize Goals

Many clients realize immediate value from Salesforce when the implementation is broken into phases. We recommend you take the time now to lay out short and long-term goals and build your roadmap.

Key Questions:

  • Who are the stakeholders, and what do they want out of this implementation? Do they have the same goals? For example, are the goals decreased contact center costs, increased revenue, or the elimination of multiple third-party systems?
  • What sold your executives on Salesforce? Find out how Salesforce sold the platform. Did the company show multiple clouds or features, and who was part of the initial purchase? If your executives are jazzed about a longer-term vision, make sure you’ve aligned the plan to deliver those expectations.
  • Is the project time-bound for a specific reason? For instance, is it part of a merger or acquisition, is it part of a conversion from another software (in other words, a software that has deprecated, one whose licenses were not renewed, and more), or product launch? What is driving the need to do this now?
  • Can the implementation be phased? Are there certain features you need now, and others that can wait?
  • What are the risks? Will this implement net new features or augment or replace current capabilities? Make sure to structure the rollout in a way that best mitigates risk.
  • Is there an existing organizational structure to support the platform ongoing? If not, this is another good reason to phase the implementation and give the organization time to hire and train the right people for the right roles.

2. Organize Your Salesforce Implementation Team

Spend the time to ensure you have the right resources in key roles. Implementations can span long periods of time, employees can leave, but if the team’s structure and roles are defined, these changes will be a lot less impactful.

3. Understand Current State and Gather Requirements

Gather requirements by pairing key team members who understand current business processes and those who understand the Salesforce platform to ensure the most effective solutions.

Does your company have processes that have been around for years, built around a previous platform’s capabilities? This low code, high configuration platform means you may need to adjust business processes to make the most of out-of-the-box features.

Define what matters most upfront. If you aren’t sure what Salesforce is capable of, consider using a partner to help guide requirement gathering and solution design.

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Communicating Change: Three Tools You’re Probably Not Using http://ad-astra.bold-themes.com/orbis/2021/01/23/communicating-change-three-tools-youre-probably-not-using/ http://ad-astra.bold-themes.com/orbis/2021/01/23/communicating-change-three-tools-youre-probably-not-using/#respond Sat, 23 Jan 2021 10:28:54 +0000 http://ad-astra.omnicom-dev.com/quadrus/?p=222

The insurance industry is ripe with opportunities to create better experiences through customer journey mapping, a proven method of capturing and meeting customers’ needs.

For decades, most insurance companies have relied on agents to work with customers, and few customers look forward to incidents that force them to call their agents.

However, that model is changing as insurers add more digital tools that allow customers to interact through multiple channels and along nonlinear paths. One simple example: a car accident victim might file a claim through their phone app, talk to their agent by voice, and coordinate repairs through email — all while expecting the same seamless service they enjoy when shopping online.

That’s why the smartest insurance companies are exploring customer journey mapping (CJM), a proven approach to understanding customers’ changing needs so insurers can build tools and processes to meet them.

In this interview with journey mapping and persona development software company UXPressia, our Customer Experience Design practice Senior Manager Noah Grayson discusses the unique opportunities CJM offers insurance companies. The interview will also appear as part of a UXPressia white paper.

Read on to learn why Noah believes that CJM can help you sort out your customers’ journeys and reimagine how you deliver smart, efficient end-to-end experiences that will give them a competitive edge.

  1. One of the dynamics of the insurance industry that makes journey mapping challenging is the coordination of activity between the carrier and the agent when an agent is involved in selling and servicing a policyholder.
  2. The agent’s role and involvement with the policyholder can vary from carrier-to-carrier or even agent-to-agent.
  3. It becomes essential to define personas at the start of the journey mapping exercise and develop persona specific maps.

Associated with the above point, the other factor to account for in the journey map is the nonlinear or non-sequential activity that occurs across channels at several phases of the journey. For example, during the claims process, a customer may bounce from interactions with the carrier, agent and digital tools in different sequences. It is important to isolate behavior patterns across channels and use these patterns in the attribution or definition of personas or archetypes. It is also important to visually depict how stakeholders use these various channels during a journey phase to help the organization better optimize the integrated use of each channel.

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